Size matters

I recently visited the market to get a carton of my fave "house"vanilla ice cream... Dreyer's Grand Vanilla Bean. With real flecks of vanilla bean!

I paced the aisle searching for a good long time til I realized it was still there, but the package was different. I'm a very visually tuned creature. I buy the same things all the time, but if the packaging changes, I'm totally befuddled and lost. Such is the case with my delightful Vanilla Bean.

Only it wasn't just a redesign/color... I discovered something more nefarious. Dreyers not only changed their carton from white to brown, they also shrunk the carton from 1.75qts to 1.5qts in the process. Meanwhile the price is the same.

Those clever little marketing monkeys. Change the package and give them less for the same amount no one will notice!!! Well, I've got news, Dreyer's .... THIS knuckle dragger noticed! When I'm done with that carton I'll boycot Dreyer's. I suggest you do the same.

Here's the size comparison and yes, in some cases SIZE MATTERS. Pardon the carton, but we had already washed/recycled the old one and I had to pull it from the recycle bin and smooth it out just to get a look-see to confirm my suspicions.

SUCK IT, DREYERS!!!